Suffering poor sleep? You're not alone

Suffering poor sleep? You're not alone

We all know sleep is vital for our health, but it doesn't mean we are getting enough! There aren't many things worse for our mood or health than sleep deprivation, particularly when it's persistent. If you're suffering from bad sleep, you're not alone. Our research of over 12,000 women and men showed that 42% regularly struggle to sleep or are insomniacs. Just 16% of people say they have no issues sleeping. We conducted further research among 545 people to uncover some of the common causes of poor sleep, how poor sleep affects people, and the most effective treatments for poor sleep.

Download the Latest Sleep Research (pdf).

How much sleep should we get?

Sleep is vital to our mental health. Globally, mental health has for the first time become a bigger health concern than cancer, according to Ipsos Global Health Service Monitor. This is a significant milestone for society, reflecting the progress in diagnosing and treating cancer, and the escalating issues around mental health among young and older people. 

Adults should regularly get 7+ hours or more sleep a night for optimal health, enabling our body and mind to recover, recuperate and regenerate, and just as importantly, to prevent health conditions. Consistently having less than 7 hours of sleep a night can lead to health conditions including hypertension (high blood pressure), anxiety, heart disease, weight gain, diabetes and many more. 

How common is poor sleep?

Shockingly, 73% of people have trouble sleeping at least 3 nights a week, and more than a third of people (38%) suffer poor sleep at least 5 nights a week. Just 3% of people get more than 8 hours of sleep each night, and 77% of people get less than the recommended 7 hours of sleep.

It is well known that our sleep quality worsens as we age, which can be caused by a change in our hormones and our bodies producing less melatonin (our sleep hormone), and our research reinforces this. 47% of people aged 45 and over experience sleep issues 5-7 nights a week, while it is just 11% for those under the age of 35. 

Poor sleep is a common symptom of menopause, affecting 78% of women, caused by changes in hormones that affect the body's natural thermoregulation, leading to night sweats. Trouble sleeping is also among the ten most common symptoms of PMS, affecting 43% of women. 

Most common sleep problems

The most common sleep problem is 'waking up throughout the night', followed by 'not waking up feeling refreshed' and more than half of people 'wake up too early and can't get back to sleep'. 

Restless legs syndrome (RLS) affects nearly 1 in 5 people but can be solved for many people by taking a highly absorbable magnesium supplement. Learn more from our nutritionists about the causes of restless legs syndrome and how to manage it

Stress and poor sleep

Stress is the most common root cause of poor sleep, whether we're conscious of it or not. This is because our stress hormone, cortisol, inhibits the production of melatonin, our sleep hormone, preventing our body from producing enough melatonin to help us get to sleep, enjoy deeper sleep or stay asleep. You can learn more in 'What is cortisol?'.

9 out of 10 people will have poorer sleep when they're stressed, while 75% of people will have persistent sleep issues if they suffer overwhelming stress compared to just 29% for those who are stress-free. Managing anxiety levels and overcoming stress is often the first and most effective remedy for enjoying better sleep.

Stay Calm™, a unique plant-based formula of adaptogens and amino-acids, is the leading natural supplement for relieving anxiety and stress and effective for 82% of people who take it. Learn more about how Stay Calm works and why it's so effective.

Impact of poor sleep

Sleep deprivation has been used as a method of torture for centuries, and that's because it is debilitating both physically and mentally. While the greatest and most obvious impact of poor sleep is fatigue and lacking energy, two-thirds of people will find it hard to concentrate and half will experience a worsening memory as a result of their poor sleep. This creates a huge impact on productivity in the workplace as well as enjoyment of family and social life.

Our gut is connected to our brain via the 'gut-brain axis' (which is why we experience butterflies in our stomach when we're nervous) so if our brain isn't functioning properly as a result of poor sleep, it will affect our gut health. Sleep and our gut are intrinsically connected - research of 736 men and women showed 49% experienced difficulty sleeping or insomnia as a result of their poor gut health. When our gut microbiome is out of balance and overrun with bad bacteria, it damages our gut's ability to fuel our brain health, concentration, energy levels, our immunity, skin, and much more. You may also enjoy learning about 6 signs of poor gut health

Diet and poor sleep

Our nutritionists have written about how your diet can help your sleep and our research highlights the impact of diet on sleep, and how poor sleep worsens our dietary choices. 

While 57% of people say their diet and the foods they eat affects their sleep, 67% say their diet gets less healthy when they're suffering poor sleep. This can be due to the lack of energy to make a healthy meal, the inability to think clearly, shortening attention span and sheer frustration of sleep deprivation, and highlights the compounding impact on our health when we're deprived of sleep. After getting on top of any anxiety in your life, it's vital to eat healthily to support better sleep.

Treating poor sleep

While managing anxiety and eating healthily are the most important first steps to improving poor sleep, our research highlights other common ways people try to improve their sleep, including exercising and taking vitamins and supplements for sleep, including Vegan Nights®, a unique formula including Griffonia Seed Extract, L-Glycine, L-Theanine, Chamomile and Magnesium for better sleep.

Meditation and following a sleep schedule, often with the help of a sleep app you can download on your phone, can also be effective treatments for sleep. 

How does Vegan Nights® work?

Vegan Nights® is our acclaimed formula for better, deeper and regenerative sleep. Two-thirds of people who take Vegan Nights® find it effective in improving their sleep. 56% enjoy better sleep within 2 weeks, and 80% do so within 4 weeks after they start taking Vegan Nights®

The most common benefits of Vegan Nights® are the help it provides in falling asleep and falling back to sleep more quickly if you wake up in the middle of the night, as well as providing deeper and higher quality sleep.

Vegan Nights® is also very commonly taken alongside our Ashwagandha KSM-66®. The two work in harmony, with Ashwagandha KSM-66® helping lower cortisol to enable the body to produce melatonin, while Vegan Nights® works by relaxing the mind and body, enabling you to get to sleep more easily and enjoy better sleep. 

If you're struggling with sleep, discover our De-stress & Sleep Bundle, which includes Ashwagandha KSM-66® and Vegan Nights®, or our Ultimate Sleep Bundle which also includes Magnesium which is very commonly taken at bedtime for better sleep and relieving conditions including restless legs syndrome. 

*Research of 12,232 people on, and online survey of 545 men and women during January 2023, UK nationally representative.

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