We believe in bettering ourselves and the planet
Our mission is to bring clarity, simplicity and ethics to your nutrition and supplements.
We believe everyone should be able to understand their individual nutritional needs, find higher quality, naturally sourced and plant-based supplements that really work - and have the reassurance they're not damaging the environment.
For many consumers, the supplements market can be intimidating and confusing. Inconsistent labelling, ingredients of uncertain origin, and a lack of clear information mean you're often left wondering what it is you're really buying and whether you'll actually derive any benefit. We're here to change that.
Our expert nutritionists have created a free online Diet Profile that helps you understand your diet and discover your nutritional needs, and order the right supplements for you - delivered direct to your door.
Made in the UK, our products are naturally sourced and plant-based, more absorbable, and contain zero animal products or any nasty additives. And they're suitable for every type of diet. We only source ingredients from responsible producers who meet the highest ethical and ecological standards, and all our supplements are delivered in biodegradable and recyclable packaging.
Better Me. Better Planet.
All our supplements are ethically created, certified by The Vegan Society. They're also vegetarian, free of allergens, gluten, dairy, lactose, sugar and starch, and they're all non-GMO.
Our ingredients are in a more bio-available form which means they're more easily absorbed by your body and therefore more effective. And they're all in capsules which means they're free of unnecessary binders and additives you find in tablets.Shop now ▸
We believe it should be easy to make the right choice and do the right thing. And it shouldn't cost the earth - literally!
All our products are ethically sourced and our packaging is fully biodegradable and recyclable - it's as simple as that. We're constantly exploring new ways to make our footprint even smaller. Our letterbox delivery means we deliver highest quality supplements to your door at a more affordable price, fewer trips to the shops for you, while your free refillable Vitamin Tin travels anywhere with you and allows you to minimise waste.View our range ▸
You body's needs are complex, and so are different foods and the nutrients they provide.
Are you eating enough foods with Vitamin B12, essential for your energy, heart and mind? Are you getting enough Magnesium and Iron for your bones and mood; or Zinc for your skin?
What about Vitamin K and Calcium? Not sure?Create your diet profile ▸
Replace the wasteful plastic and glass bottles with your FREE Vitamin Tin with your first order.
It will travel in your handbag, jacket, or sit in the kitchen or bathroom - wherever you choose - and holds up to 84 capsules.
Subscribe and never run out of your daily nutrients, delivered through your letterbox so you don't have to be at home.
Cancel, swap products, pause or change the delivery date at any time.Shop now ▸
Meet some of our team
Our nutritionists have over 30 years of experience in nutrition including with the British Nutrition Foundation, the Department of Health and Children, the NHS and Nutricentre, our product and marketing teams have worked for supplement businesses including Holland & Barrett, Solgar and Nature’s Bounty, and our website team have worked with brands such as Wiggle and Google.
Dr Laura Wyness,
Laura is a Registered Nutritionist with the Association for Nutrition. Her specialities are in evidence-based nutrition and workplace wellness. She was awarded 'Nutritionist of the Year (Freelance)' by the Caroline Walker Trust, a leading organisation dedicated to the improvement of public health through good food. Laura loves providing personalised nutrition advice to anyone looking to make positive changes to their diet.
Raj is an industry leading product and regulatory affairs professional in food, supplements and traditional herbal medicines. A Technical Committee Member of the Health Food Manufacturers’ Association (HFMA), Raj has spent 10 years working in businesses such as Holland & Barrett, Solgar, Nature’s Bounty, and Cambridge Regulatory Services.
RN, mBANT, CNHC
Shona is a Registered Nutritionist with 14 years’ experience in the health industry and product development. Shona specialises in the formulation and development of supplements and is an advisor on the manufacture and retailing of supplements.
Dr Katherine Hodgkinson,
MB BS DFFP DRCOG MRCGP (2008)
Katherine is a GP with a special interest in lifestyle medicine, and in particular in the effects of hormones on the body, and solutions for weight loss through nutrition and lifestyle. She is passionate about gut health, and educating and empowering men and women to implement lifestyle adjustments to improve their health and wellbeing. She owns and runs Hampshire Health and Hormones - managing hormone imbalances and disease with lifestyle causes.
Gordon has spent 20 years in Ecommerce with brands including Solgar, Nature’s Bounty, and Egg Bank. He is passionate about using technology to simplify the world of nutrition and supplements, empowering customers with easily accessible information to improve their understanding and control over their daily wellbeing.