We believe in bettering ourselves and the planet
Our mission is to bring clarity, simplicity and ethics to your nutrition and supplements.
Whatever your diet, we believe everyone should be able to understand their own nutritional needs, find higher quality, naturally sourced and plant-based supplements that really work, with the reassurance they're not damaging the environment.
The supplements market is confusing and for many, intimidating. Unnecessary ingredients, ingredients of uncertain origin, and inconsistent labelling mean you're left wondering what it is you're really buying and consuming, and whether you'll derive any benefit. And there's unnecessary plastic and glass waste everywhere you look.
We're here to change that. All our supplements are what they say on our convenient refillable pill tins - better for you and our planet. Made in the UK and formulated by our expert nutritionists, using only naturally sourced and plant-based ingredients with zero nasty additives or animal ingredients, they're more absorbable, more effective, and more affordable.
We also provide a free, online Diet Profile that helps you understand your diet and discover your nutritional needs, and order the right supplements for you - delivered Free, First Class, through your letterbox in biodegradable and recyclable packaging.
Better Me. Better Planet.
All our supplements are ethically created and 100% vegan. They're also vegetarian, free of allergens, gluten, dairy, lactose, sugar and starch, and they're all non-GMO.
Our ingredients are in a more bio-available form which means they're more easily absorbed by your body and more effective. And they're all in capsules which means they're free of unnecessary binders and additives you find in tablets.Shop now ▸
We believe it should be easy to make the right choice and do the right thing. And it shouldn't cost the earth - literally!
All our formulas are ethically sourced with zero nasty additives or animal ingredients - it's as simple as that. We're constantly exploring new ways to make our footprint even smaller.
Our letterbox delivery means we deliver highest quality supplements to your door at a more affordable price in biodegradable and recyclable packaging, and your free refillable Pill Tin travels anywhere with you and allows you to minimise waste.View our range ▸
You body's needs are complex, and so are different foods and the nutrients they provide.
Are you eating enough foods with Vitamin B12, essential for your energy, heart and mind? Are you getting enough Magnesium and Iron for your bones and mood; or Zinc for your skin?
What about Vitamin K, Selenium, Vitamin C and Calcium? Not sure? Let us help you discover your body's needs.Create your diet profile ▸
Replace the wasteful plastic and glass bottles with your FREE Pill Tin with your first order.
Your Pill Tin will travel in your handbag, jacket, or sit in the kitchen or bathroom - wherever you choose - and holds up to 84 capsules.
Our subscription service is uber flexible so you never run out of your daily nutrients. You can change the frequency, pause, swap products or cancel at any time.
And it's all delivered through your letterbox so you don't have to be at home or worry about your supplements left on the doorstep.Shop now ▸
Meet some of our team
Our nutritionists have over 30 years of experience in nutrition including with the British Nutrition Foundation, the Department of Health and Children, the NHS and Nutricentre, our product and marketing teams have unique insight having worked for supplement businesses including Holland & Barrett, Solgar and Nature’s Bounty, and our website team have worked with brands such as Wiggle and Google.
Dr Laura Wyness,
Laura is a Registered Nutritionist with the Association for Nutrition. Her specialities are in evidence-based nutrition and workplace wellness. She was awarded 'Nutritionist of the Year (Freelance)' by the Caroline Walker Trust, a leading organisation dedicated to the improvement of public health through good food. Laura loves providing personalised nutrition advice to anyone looking to make positive changes to their diet. Read more.
Raj is an industry leading product and regulatory affairs professional in food, supplements and traditional herbal medicines. A Technical Committee Member of the Health Food Manufacturers’ Association (HFMA), Raj has spent 10 years working in businesses such as Holland & Barrett, Solgar, Nature’s Bounty, and Cambridge Regulatory Services. Read more.
RN, mBANT, CNHC
Shona is a Registered Nutritionist with 14 years’ experience in the health industry and product development. Shona specialises in the formulation and development of supplements and is an advisor on the manufacture and retailing of supplements. Read more.
Dr Katherine Hodgkinson,
MB BS DFFP DRCOG MRCGP (2008)
Katherine is a GP with a special interest in lifestyle medicine, and in particular in the effects of hormones on the body, and solutions for weight loss through nutrition and lifestyle. She is passionate about gut health, and educating and empowering men and women to implement lifestyle adjustments to improve their health and wellbeing. She owns and runs Hampshire Health and Hormones - managing hormone imbalances and disease with lifestyle causes. Read more.
Gordon has spent 20 years in Ecommerce with brands including Solgar, Nature’s Bounty, and Egg Bank. He is passionate about using technology to simplify the world of nutrition and supplements, empowering customers with easily accessible information to improve their understanding and control over their daily wellbeing.